In England especially, season ticket prices and single match tickets for Football matches are a known issue. It is seen by the clubs up and down the country as a way to capitalise on their fans.
This is a stark contrast to prices in Germany. Bayern Munich president spoke recently about his clubs decision to keep season tickets low. The German champions, who are one of the richest clubs in the world revealed why they keep ticket prices so low.
Bayern Club President, Uli Hoeness stated:
“We could charge more than £104. Let’s say we charged £300. We’d get £2m more in income, but what’s £2m to us?
In a transfer discussion you argue about that sum for five minutes. But the difference between £104 and £300 is huge for the fan. We do not think the fans are like cows, who you milk. Football has got to be for everybody. That’s the biggest difference between us and England.”
For all football fans in England, Spain and Italy, this is something to be amazed at. We could only dream of having such a philosophy in our respective countries.
Based on data compiled by The Guardian in 2013, the average season ticket prices by league made the differences clear to see.
While we may marvel at this philosophy, it would be just a pipe dream. This inflation in prices not only occurs in the Premier League, it’s all the way through the Football League. To watch tier 4 football (League 2), single match day tickets are £15.
When I was a young boy, you could go and watch your local side play for just £2 a game. You could even go and watch Premier League matches for £15 a game. That’s all changed now, as more info from The Guardian clearly shows the hikes in single match day ticket prices.
I know that Bayern Club President, Uli Hoeness was charged for tax evasion, but in this very sensitive issue in sports, he has a very valid and winning point.
Clubs in many European countries milk their fans dry. Some to the point where their most loyal fans are priced out of attending games. I for one was priced out of attending Leicester City games as a student and now a recent graduate with little disposable income. Even in times of hardship, the clubs haven’t contemplated reducing their prices to help their loyal supporters – supporters who helped the club become elites.
Football is commercialised to the point of no return.